Expression of Interest (EOI) – Mascot Development & Fan Engagement for Kerala Cricket League
The Kerala Cricket Association (KCA) invites Expression of Interest (EOI) from reputed and experienced companies specializing in Character / Mascot development, animation, fan engagement strategies, licensing, and merchandise for Kerala Cricket League. Our goal is to create an iconic mascot that embodies the spirit of Kerala cricket, engages fans across digital and on-ground platforms, and drives commercial opportunities through licensing and branded merchandise:
Eligibility Criteria:
1. The firm should have a minimum of five (05) years’ experience in the relevant domain.
2. The firm must have successfully completed at least ten (10) Character development and animation project for a TV/ Digital audience.
3. Capacity to deliver within defined timelines and budgets.
4. Interested companies must demonstrate:
– Proven expertise in character design, animation, and branding for major sporting leagues or entertainment properties.
– Experience in developing immersive fan engagement or viewership experiences for any of the following areas: sports leagues, teams, TV, Entertainment or cultural events.
– Experience in licensing and merchandise distribution with successful monetization strategies would be an advantage.
– The ability to integrate the mascot seamlessly into KCL’s branding and fan experience ecosystem.
Scope of Work:
1. Selected partners will be responsible for:
a. Mascot Design & Animation: Conceptualizing and developing an animated mascot that resonates with KCL’s vibrant identity, appealing to both cricket enthusiasts and the broader Kerala community. The mascot expressions and communication should relate with the Kerala culture.
i. Mascot reactions and expressions related to cricket actions.
ii. Integration with Broadcast production.
b. Fan Engagement Strategy: Creating innovative engagement tools to bring fans closer to KCL—be it interactive content, gamified experiences, or event activations.
c. Licensing & Merchandise: Designing a detailed sustainable merchandise roadmap featuring mascot-branded collectibles, apparel, and digital assets to amplify KCL’s brand presence.
d. Co-ordination with other service providers and partners like Broadcast partners, social media Partners, Presentation partners, Franchisees, Sponsors, Radio partners, KCL Mobile Application and ensure a consistent branding and story board across all Activation events.
e. Oversight and support during Campaigns, Road Shows, Events and match broadcast.
f. KCL Logo Animation, Transition and Indents for TV broadcast.
g. Proposers may include options for ongoing support, mascot content updates, fan engagement enhancements, and merchandise rollout over the next 12 months.
Proposal Submission Guidelines:
The proposal must include:
– A company profile showcasing relevant expertise and key achievements.
– Creative concept proposals or case studies demonstrating impactful mascot-driven engagement.
– Revenue-sharing models or strategic partnership approaches.
– The proposal should include profiles of key personnel who will be directly involved in the project, highlighting their qualifications and experience in similar engagements.
– Applicants should describe how the mascot can be activated across various platforms including mobile, web, social media, and interactive formats.
– A comprehensive project plan and timelines to be submitted.
Commercial Proposal: A clear cost breakup corresponding to each item in the scope of work. Prices should be quoted exclusive of applicable taxes and applicable taxes to be shown separately.
Timeline for Completion: The entire project including Conceptualization, animation development, integration with TV broadcast must be completed within two and half (2.5) months from the date of award of contract.
Intellectual Property Rights: All intellectual property rights related to the mascot design, animations, and associated branding elements shall be the exclusive property of the Kerala Cricket Association (KCA).
All interested firms are kindly requested to submit their Proposal, along with the duly filled Annexure A, via email to office@keralacricket.in on or before 26th May 2025.
For any queries or clarifications regarding this RFP, please write to: office@keralacricket.in
Secretary, KCA reserves the right to accept/reject any or all quotes and also cancel the EOI notice and call for re-quote without assigning any reason thereof.
