TENDER-MARKETING PARTNER FOR INDIA VS SRI LANKA – ODI ON 15th JANUARY 2023
In connection with the Third Mastercard One Day cricket match between India & Sri Lanka to be played on 15th January 2023 at The Sports Hub (Greenfield Stadium), Thiruvananthapuram, Kerala Cricket Association (KCA) is inviting Expression of Interest and sealed tender from reputed and experienced Marketing Agencies to be the marketing partner of KCA for the event. The EoI & tender should reach the Honorary Secretary, Kerala Cricket Association, KCA Complex, T.C 24/131(1), Sasthamkovil Road, Thycaud P.O, Thiruvananthapuram, Pin-695 014, Tel- 0471-2326522, 2331368 on or before 12 noon 20/12/2022.
The day and night match is expected to host nearly 50000 spectators on that day. BCCI will telecast the match “Live” through Star India, which will be viewed worldwide. KCA envisions using this match as a platform for inculcating a “Cricket Culture” among the Kerala youth. Additionally, a high degree of awareness and excitement will be created in the build up to the match, translating into maximum spectator presence at the venue.
KCA has an existing contract with Twenty First Century Media Pvt Ltd in respect of advertising rights inside the stadium except certain specifically excluded items. KCA is interested to tie up with a reputed company in selling the Marketing rights of the following items.
- Advertising rights outside the stadium
- Specified items of advertising rights inside the stadium
The specified items inside the stadium are :- Runner Boards, Banners, Score Board (Manual), clothing to ball boys/girls, markers, ground staff etc.
Advertisement scope outside:-
- Arches at 2 stadium compound entry points including a 60 ft double road main entry from NH
- 17 lamp posts on the double road, giant light mast, 13 lamp post on the right side road
- Outside walls of the stadium structure
- Entry arches:- There are 25 entries to the seating area which is divided into two for separate entries to the upper and lower tier
- Boards & banners
- Any other commercial proposals
- Branding Outfits for Ball boys and Ground staffs
Marketing Partner shall not canvas for or display signboards, banners etc, which compete with the event sponsors or BCCI sponsors (details available in BCCI website) and shall ensure that the Ambush marketing clause of BCCI is not violated
Base bid- The base rate for qualification will be Rs.40 lakh plus GST (Rupees Forty lakh only + GST) An EMD of 1% of the base rate has to be remitted along with the expression of interest (EOI). The EMD (refundable) may be paid by way of a Demand Draft drawn in favour of Kerala Cricket Association on any nationalized bank payable at Trivandrum. Applications without EMD will not be considered.
The Marketing Partner finally appointed has to remit the quoted amount plus GST of 18% to KCA vide a Demand Draft drawn on any Nationalized Bank, payable at Thiruvananthapuram or transfer the same through RTGS/NEFT to KCA account on or before 22/12/2022. The marketing partner has to enter into an agreement with KCA.
KCA RESERVES THE RIGHT TO ACCEPT/REJECT ANY OFFER AND TO CANCEL THE TENDER AND CALL FOR RE-TENDER WITHOUT ASSIGNING ANY REASON THEREOF.